Sell stocks, buy shoes? A new trend of meltdown-themed marketing capitalizing on the current economic crisis is adding salt to an already wounded general public.Retailers are in full panic due to the current financial meltdown. With the spike in gas prices over the summer, there was already a move toward conservative hiring and inventory. September's numbers look even worse, causing retailers to cut back even more.
The same is true for consumers. Analysts predict that purchases on non-essentials will probably be put on hold. In response, retailers are coming with meltdown-themed marketing focused on the current financial crisis.
Steve Madden Ltd. footwear stores advertise to shoppers saying, "Sell Stocks, Buy Shoes." On top of the ad, all products were marked down by 20%.
Restoration Hardware sent out an e-mail blast on Thursday advertising that it "unanimously approves the bailout bill" offering $100 off purchases of $400 or more.
However, consumers aren't buying into the ads.
According to a WSJ report, many retail chains are expected to show declining sales in the upcoming months, a key measure of retail performance.
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