Thursday, October 23, 2008

Inside Consumer United :: George Lazar

George Lazar joined Consumer United in September as a part-time member of our online creative team. Lazar attends Emerson College as a graduate student of integrated marketing. As a Consumer United advocate, Lazar wants to help the average consumer get the best deals on basic services.

Lazar joined the team with a strong creative background. He was a copywriter and eventually entered ad film production where he worked as an assistant director. He interned at Arnold Worldwide on the Volvo and RadioShack brands. Lazar received his MBA from Loyola Institute of Business Administration, in Chennai, India. When asked what he likes about Consumer United, Lazar remarks: "I enjoy the informal work environment and the speed at which things are executed. This is a lean-mean outfit without the red tape."

How does Lazar save money? By taking public transportation, and renting a car for long trips. He ventures online to find coupons. "Looking for store specific coupons in my mail box during promos is also a good way," Lazar says. He buys goods toward the end of the month, and at the end of a quarter (financial year). At this time, most stores have added pressure to sell, so they offer great deals. Another sure fire way Lazar saves money is to shop at Haymarket, located in downtown Boston for his fruits and veggies.

Lazar's advice to combat the current financial crisis? "Buy shares when the market is down, as you can make a killing when shares go up. In the case of a well managed company, the shares usually do (go up)."

As a big movie fan, you might find Lazar at your local Boston theater. He makes sure to catch up on all the latest blockbusters. He also enjoys going to new and undiscovered places, away from the crowd. And he cooks one mean chicken curry.

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