Ford Motor Company is known for its huge pickup trucks and SUVs, which are beginning to drive sensible consumers crazy.SUVs were all the rage when gas was inexpensive. These days we are abandoning our sub-15 miles per gallon Ford Explorer for a brand new Toyota Prius. In 2004, Ford sold 939,000 pickup trucks and earned a profit of $15,000 on each full-size sports utility vehicle.
This year United State's vehicle sales are down 10% and Ford's sales are down 14%. What is Ford's next move? The company has finally decided to get smart, and go compact.
Ford is shifting to cars and by 2010 will be introducing the European Ford Fiesta subcompact to the United States.
This change will begin to take place late 2008, as Ford Production Plants will allow. This is a change consumers seem to be excited about.
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