Looks like quality control is not an issue anymore.Food and beverage manufacturers are now starting to sell inferior goods in order to make their products cheaper to the consumers, making huge profits in the process.
Food manufacturers such as Campbell soup, Kraft and the milk industry are planning to start campaigns, encouraging more consumers to purchase items such as cheese singles and cans of soup and milk which are believed to be "easy on the wallet" but have a high profit margin.Thus they are still generating big profits for the companies.The Campbell soup company is planning to launch their new campaign calling their products "the original dollar menu," stressing on the fact that all you have to do is add water.
A number of other major food companies have plans on launching campaigns too that claim to be easy on the customer's pocket. Kool-Aid beverages,which according to Robert Moskow of Credit Suisse is "one of the most profitable food products in history," has launched its new campaign for its products which bring "more smiles per gallon" as compared to other beverages.
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