Forget about advertising on TV. Marketers are causing mischief in the streets of Boston.Traditional advertising seems to be fading away. These days, marketers are placing their promotions on the streets, in graveyards, under bridges and on public transportation. These promotions aim to surprise the public and, in a few cases, infuriate them. Regardless, the advertisements have been making a memorable mark.
Dr. Pepper's 2007 treasure hunt at the Granary Burying Ground potentially could have caused destruction. The 347-year-old burying ground is home to Benjamin Franklin, and his family. Boston Parks Commissioner Toni Pollak called the ad "Disrespectful." Dr. Pepper canceled the ad before it caused any trouble.
Alarm raising boxes were placed under bridges throughout Boston by Cartoon Network's cable show, Aqua Teen Hunger Force. Was the city notified before these light-alarm boxes were placed? No. The city of Boston sent out bomb squads and helicopters to find themselves out of $2 million. The network has since apologized and paid compensation to the government.
Legal Seafoods is promoting their restaurants by placing mouthy fish signs on public transportation. "This trolley gets around more than your sister" says one fish. Another fish, who quips, "This conductor has a face like a halibut" caused offense with a few MBTA employees, however Legal Seafoods has not dropped the ads.
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