Several conductors of Boston's green line service are fuming over a recently unveiled Legal Sea Foods campaign that features a wisecracking cartoon fish that slings cheesy insults like: “This trolley gets around more than your sister” and “Hey lady, I've seen smaller noses on a swordfish.”The offensive clincher? “This conductor has a face like a halibut.”
According to an article in the Boston Globe here, hundreds of green line employees complained to T management and the MBTA's top brass ordered the removal of the “halibut” ads, labeling them in poor taste.
While conductors find the ad to be a stinker, folks like Deana Cruthird says "you can't take everything personally" and Russell Sweet believes, "There are plenty of other things to be offended about."
DeVito/Verdi, the NYC-based ad agency who designed the ads, vetoed one idea as too crass. It reads, "The trolley is a lot like your mother. Anyone with a couple of bucks can get a ride." Bada-boom!
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