Searching for that coupon stuffed in your handbag? Tired of the clip-and-save hustle and bustle? Look no further than your cellphone.Thanks to MoLo Rewards and their new application, customized mobile coupons are becoming a reality. Using Near Field Communication (NFC) in Europe and Asia and Radio Frequency Identification (RFID) in the U.S., the app is able to scan your phone and pinpoint all of the coupons and loyalty rewards applicable to the current purchase.
The phone application doesn't stop there. The point-of-sale device activates a coupon tracker customized with coupons tailored to the consumer's needs, based on past purchases and physical location. Molo Rewards presented the technology at the DEMOfall 2009 Conference in San Diego, Calif.
Chris Shipley, Executive Producer of the conference says, "MoLo Rewards has solved an age-old problem with coupons. We've seen numerous coupon solutions, mobile, online and other, but to date no one has come up with anything as useful or powerful as that presented by MoLo Rewards."
It's a solution that benefits both parties. For the consumer, snagging great deals on virtually everything has never been so easy. No more carrying around loyalty cards or clipping paper coupons. The participating business can bypass mass-mailing circulars saving printing and mailing costs. Also, because it's paperless, cellphone coupons are eco-friendly.
The caveat? The NFC technology that MoLo Rewards uses is common in Europe and Asia but not in the U.S. In the states, the application uses RFID. In order for MoLo to work, you must attach the company's RFID tag into their phone. Once the code is in, you are on your way to shopping paper-coupon free!
Want more information about MoLo Rewards or check out their beta site? Click here.
1 comment:
mobile, online and other, but to date no one has come up with anything as useful or powerful as that presented by MoLo Rewards.
lookup reverse phone numbers
Post a Comment