Popular microblogging site Twitter plans to unveil a new ad platform called "promoted tweets," targeting only two to 10 percent of its thousands of users with initial campaigns from brands including Starbucks and Best Buy, as a way to monetize the social-media juggernaut.The news has the online world all in a flutter because Twitter estimates that its users are creating 50 million messages, or tweets, per day.
In a blog post Tuesday, company co-founder Biz Stone says the company took its time "because we wanted to optimize for value before profit."
According to the site's blog, a percentage of users will start to see tweets promoted by their partner advertisers--brands including Sony Pictures, Red Bull and Virgin America--at the top of some search results pages.
Twitter.com is a social network where users can send 140-character messages or "tweets" to friends, family, and followers. Twitter is being used to communicate about one's day, and to keep up to date with social relationships.
However, the benefits of Twitter don't stop there. The service is also used to find or promote deals, coupons and savings for consumers.
Consumer United is currently using Twitter to promote samples and coupons for consumers as soon as we come across them.
Follow Consumer United on Twitter for daily savings and updates.
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