A new report released by internet researcher comScore shows that nearly two thirds of consumer respondents went online to get quotes the last time they shopped for auto insurance.The second most popular option, which is calling a local agent, represents the behavior of just 25 percent of those surveyed. Just as shopping for retail products online can save time and money, shopping for auto insurance on the internet is quickly becoming an effective solution for consumers.
“As with many important purchases, the online channel is often the first place consumers go to research auto insurance prices,” Kevin Levitt, comScore vice president, says in a statement.
Most companies respond to online requests for quotes with an e-mail or phone call within a day, and sometimes much faster. As a result, shoppers can easily compare coverages and prices and make the decision to purchase insurance within a short period of time.
However, the comScore study does show that even though about two thirds of shoppers who purchased insurance in the past six months first looked for auto insurance quotes online, only about 30 percent actually purchased their insurance over the internet. Just over half bought their insurance from an agent.
The latest numbers from comScore illustrate an evolution in online shopping trends because out of respondents who purchased their insurance coverage five or more years ago, only four percent did so online. 72 percent of those who shopped five or more years ago ultimately bought their insurance from an agent compared to 52 percent of recent shoppers.
Click here for the comScore report. And, click here to learn more about Consumer United's auto insurance options.
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