The snarky consumer blogging team over at The Consumerist says Nick Denton's Gawker Media group plans to sell the edgy online site."To judge from a hysterical press, one might think the apocalypse was already upon the media industry," writes Denton here. "Fortunately, private companies can move more nimbly than established behemoths to boost revenues and reduce costs."
One way Denton plans to "move more nimbly" is to refocus Gawker Media's efforts on its most commercially successful blogs like Gizmodo, Lifehacker, Defamer and, of course, Gawker.
Meanwhile, Consumerist editor Ben Popken put the "For Sale" sign up today. "We seek a new home where our kickass blogging team can continue to thrive and grow," writes Popken.
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