As consumers becoming increasingly concerned with making environmentally and financially responsible responsible purchases, Ford may have a captive market for its retooled 2010 Fusion Hybrid. The car has a fuel efficiency rating of 41 miles per gallon and can reach cruising speeds of 47 MPH relying solely on electric power. Although Ford has unveiled the new model as part of the 2010 collection, the latest model of the car goes on sale shortly, in early spring 2009.The 2010 Ford Fusion received positive reviews at the LA Auto Show in November where it was one of just five cars to be considered finalists for the 2009 Green Car of the Year Award.
Going against the trend set by other American automakers, Ford has decided to release the car with two other updated models, the Taurus and the Transit Connect van. In order to try to shore up their financial situations, other automakers such as General Motors and Chrystler have cut their new product development.
Ford may also be benefiting from how little it has been in the news lately. As the sole member of the so-called big three trio American automakers that has not accepted federal bailout money, Ford's financial situation has not been subjected to the same kind of publicity as the other companies. Although G.M. and Chrystler have already received about $18 billion from the government, they are asking for an additional $21 billion. Ford, however, has managed to avoid seeking bailout money.
--Bridget O'Sullivan
